Building a Guitar (2017)
Since I was a kid I dreamed about making my own guitar. I have binders full of old doodles of guitars on my wide ruled school paper from elementary school.  It has been a long time coming but I have finally fulfilled that childhood dream.
The goal I have myself was to design and build an electric guitar that fit into an established brand’s lineup. I  followed a user-centered design approach where throughout the design process I used woodworking and rapid prototyping to execute my design intent in a physical working model. I started the prosses by analyzing the current guitar offerings of Fender (a premier guitar manufacturer), and identified a market opportunity for the brand in an entry-level student guitar. I then explored ideas (what us design types call ideating) on what an entry-level guitar would be for Fender by implementing a user-centered design and continually asking the question: what the target consumer would want from this guitar? I started with sketches then refined my design in CAD (computer aided design). During this process, I tried to keep in mind how the guitar would be manufactured so the execution of the design would be economical. I used rapid prototyping technologies like laser cutting and CNC  machining to produce a prototype and final functional model.
Throughout the process, I enjoyed being able to apply the skills I have learned in studying industrial design. I have been play guitar since I was in the 5th grade, and for almost as long I have been dreaming up and sketching guitar ideas. Now I have finally achieved my childhood dream of designing a working guitar and that sense of accomplishment is very rewarding.
One of the toughest aspects to deal with in this project was investing a lot of time and effort in doing something one way just to find out that it was the wrong way to go about it. There were plenty of times in the project where I had to backtrack and redo or fix parts of the guitar or design. I spent a lot of time going back and forth between my physical prototype and my CAD model, refining and reworking the ergonomics of my design. Some of the hardest moments came when modeling the guitar in CAD where I had to approached making the form a number  of different ways before I was able to get useful geometry that I could properly cut on a CNC machine. 
Through the project, I dealt with all sorts of unexpected complications and I got pretty good at rolling with the punches (and scouring the internet for answers). One of these moments was having to deal with chipping on the surface of the guitar after milling it out on the CNC. I ended up having to sand back most parts of the model and recut the rounded edges by hand. That being said, I know now better ways of approaching building guitars now if and or when I make another one.
Along the way of realizing this project, I picked up many technical skills. At the onset of the project, I had never used CAD software or set foot in a woodshop. In fact, my prototype guitar was made mostly by hand with the aid of a templet I had laser cut from an Illustrator (2D graphics software) file. The prototype served as my introduction to wood working. I developed a new-found appreciation for the craft in the hours I spent in the DAAP woodshop. However, it was there in the DAAP shop where I was introduced to what a CNC router could do. While I was working one night a CNC operator from DAAP’s rapid prototyping center was milling out a car model. I was amazed at how this machine could turn a block of material into a perfect car model. That’s when I decided I needed to polish my CAD skills and see what I had to do to utilize that machine to make my project. In the process of doing that, I ended up getting a job at the prototyping center running that very machine.
In addition to the technical skills, I also grew  personally. This has been the first time I have juggled a long-term extracurricular project along with my regular school work. I would be remised if I didn’t say I experienced setbacks, for I had more than a few, including working without access to a shop on coop. As a result, the project dragged on longer than I had anticipated. That being said, I learned a lot in the process. I had to figure out how to be quick on my feet and fix problems or change directions when I faced obstacles. I like to think I matured through the process by becoming more self-driven. In fact, I hold these soft skills far above the technical ones I gained as they have applications far beyond that of just designing and building a guitar.
There is no shortage to the applications of the soft skills I developed. I have learned a lot from having to seriously think this project through from start to finish. During the project, I had to think about what step was next and how I planned to execute that next step. This planning and forethought is applicable to anything. I have found that I am already applying this to my day-to-day life. Now on co-op, I before I get to work, I think about what I have to accomplish and how I will accomplish it. As cliché as the phrase ‘internalize and execute’ is, I find that it is the key to delivering on responsibilities.
In a very direct way this project will be an important addition to my portfolio for my next job search. It demonstrates my ability to design, draw and style a product while also showcasing my ability to bring that design to life. This is very valuable as much of the time in industrial design it is one or the other, designing/styling or making/engineering, and this project bridges the gap between that ‘warm’ and ‘cold’ design. In a larger sense, this project has made me grow as an individual. By giving myself a challenge to accomplish and delivering on it, I have enabled myself to develop skills that make me more self-disciplined. This project has been a transformative experience and spurred me to grow in not just surface-level technical abilities but in a more abstract way as a person.    
View presentation and feedback from the luthier community on reddit here

Communication and Leadership (spring 2016)
This past semester (spring of 2016) I had the privilege of taking and participating in a communication and leadership seminar specifically targeted at majors within DAAP. We practiced public speaking, perfected the art of the elevator pitch, investigated cover letters,  explored how the way we dress affects how we are pre-saved, and practiced formal dinner etiquette and toast making.
I found how difficult it can be to communicate exactly what you mean to convey in a simple elegant way in a public speaking setting. This is especially true when trying to sound sincere and authentic, not like a scripted robot. This spurred me to develop my own system of notes for presentations short of a script but more than just bullet points.
Throughout the course this importance of concise communication held true. I was able to directly apply this concept to my studio critiques to better convey the my designs and the processes I took to achieve them.

Bellow is a sample of the notes I developed for my elevator speech. I designed it so that I had more substantial prompts for each talking point with strong concise phrases but more flexibility than a prewritten script. I did this so that I could retain more authenticity and sincerity in what I say than just reading a script.
Elevator Pitch
Ben Hoffman
Intro:
Name: Ben Hoffman
   Age: 18
   From: Columbus, Ohio
Studying:
First year studying Industrial Design at the University of Cincinnati school of Design Art Architecture and Planning (DAAP)
   Industrial design is the process of creating objects and processes that people use, from cars to furniture
I intend to focus on product design

I have a wide range of interest:
I joke that I can speak geek in just about every nerdy thing there is to geek out about
I am incredibly curious so when I find something that interests me I try to learn all that I can about it
   From music to photography, rock climbing to computer science
I am driven by finding connections among things -I have found that everything is connected and related
   understanding of how cameras work can help me draw a better picture
   color grading a video can help me understand how to properly mix a song

This is why I chose ID:
I discovered ID visiting a consulting firm with my school
I like learning new things and problem solving
Naturally I like the idea of working in consulting and being continually challenged to solve new problems

eVolve:
Currently In addition to my school work I am a cofounder in a business venture called eVolve through Bearcat Launchpad with students from varying majors
   We are creating a wearable with a companion mobile app that will act as a unifying interface for the internet of things

Future:
Continue pursuing my interests
I plan on minoring in philosophy
Continue a personal project in design and building a guitar for my portfolio

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